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Training videos show how a particular process occurs.  Rather than the trainee having to read or hear about it, they get to see what happens.  This is really important for procedures that are difficult to show in a classroom environment (eg: doing a forklift safety check, operating the big machine that doesn't fit in the classroom etc).  This is effectively making an abstract concept (words about a process) more concrete (visuals) which helps people to better understand information.  We learn by watching people do things. 

Types of training videos:

  • Staff training / instruction and safety videos

  • Investor relations / financial results

  • Brand videos

  • New product or service online presentations

  • Video role play (often with actors)

  • Client and customer testimonial videos

  • Prom video (A summary of an event or activity is shown)

  • Corporate event filming (for example, a new product launch or conference)

  • Live and on-demand webcasting

  • Technology and product demonstration videos

Videos are much more engaging, and employees will pay more attention to a video. If you've ever sat in a classroom with a teacher droning on and on, you know what I mean.  Remember, when you were at school and  how excited you were when the teacher said you were going to watch a "film"?  This still holds true with adults and children alike.  


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